A SOFTWARE INCUBATOR
SMART IDEAS, BUILT FAST.
We are a creative software lab. We take smart, simple ideas, build them fast, and test them against real paying customers. If they don't work, the experiments die quietly and we move on to the next one.
Travis Rosser has spent twenty-five years building software for people who work for themselves. Creator, author, and product builder, his edge has never been code. It is seeing where the market is going before it gets there, then shipping the tool solopreneurs need when they arrive. Kajabi came from that instinct. So does everything on this page.
Most experiments in this lab die quietly. That is the design. Small bets get built fast and cheap, put in front of paying customers, and shut down without a funeral if the market says no. The survivors earn their keep.
In 2010, one of these bets became the course platform called Kajabi. Travis co-founded it and bootstrapped it with no outside money. Today it is worth over $2 billion, and its customers have earned more than $10 billion. The rest of the portfolio exists to find the next one.